About Us
The Team Behind HonestBrands.
Est. 2023

HonestBrands (formerly HonestFBA) was created in response to the online education industry's lack of transparency when demonstrating what it really takes to create a successful e-commerce brand.
We’re led by Janson, Alex & Tom, three 7-figure brand builders who have combined their own selling experiences and skills gained from careers in finance, marketing & branding to form the most comprehensive & transparent brand building training programme & community available.
We’re proud to have built a thriving community of entrepreneurs that want to learn how to launch & scale a successful brand.. without any of the bullsh*t.
The Operators In Your Corner.
We’re brand builders who happen to teach, not teachers who happen to have brands. Our team has generated $50M+ in sales, coached hundreds of students, and taught the strategies behind multiple 6 and 7-figure exits. Our coaches all run profitable brands. Our designer has created brands that have gone on to go viral.
What makes us different? We’re actual sellers that are Honest. We don’t just share the wins; we share the losses and the exact systems working for brands right now — no fluff, just real guidance from brand builders who are invested in your success.
More Than An Online Community.
HonestBrands brings people together beyond the screen — at meet-ups, member events, awards, working sessions and moments worth celebrating.






Live event footage